I'm sure that I want some white space on both my CV and business card, and, in terms of colour, my first thought was to use a light blue, almost cyan. Pale blue seems a very neutral colour, and strongly associated with calmness and tranquillity. A friend of mine, using text he had created and a similar blue to the one I had in mind, created this logo for himself...
...which I liked a lot. However, in the end I decided against pale blue for purely practical reasons, as I felt that it would not stand out enough, and smaller text would perhaps be a little hard to read on a bright white background.
I decided, instead, on red. Red is a powerful colour, and is associated with danger, passion, and fire. If overused, I imagine a strong red would be completely overpowering. However I intend to use it very sparingly, hopefully creating an effective contrast.
Typography also needed to be considered. Whether we realise it or not, handwriting or fonts say a lot to us about the information we're being given. The text I use in my CV and business cards must be stylish, and in keeping with my theme, whilst still being legible and easy to read. I have always prefered sans-serif fonts, i.e. fonts without any details at the end of the characters. Below is an example of serif and sans-serif characters.
I started to experiment with different sans-serif fonts. Below is a poster I designed using a font called Tw Cent MT.
I liked this font a lot, and tried designing a logo and business card for myself using Tw Cent MT.
Whilst I liked these two designs, they felt too dated, too Art Deco.
